About

Nice to meet you!

I'm Lorenzo, a Product Designer currently based in Pisa. I am passionate about projects that necessitate a high degree of vision, problem-solving, and visual refinement.

Thanks to my educational background and my self-study I have developed strong problem solving and visual design skills. Previously, I worked in Architecture, Engineering, and Lighting Design. What attracted me to Product Design? It's the perfect blend of analytical thinking, psychology, and creativity.

During my working experiences at Userzoom and UserTesting I've worked on several projects and learned from leading experts in the field

Something more about me

When I’m not designing, you can find me engaged in a very wide range of activities: playing theatre or cooking, DJing or meditating, doing calisthenics or practicing the aerial hammock. I also have a deep passion for fashion and fancy furniture, both ways to express myself. I strive to balance my high dynamism with moments of contemplation.

Funny quirk: I love to declutter, reframe, and organize, whether it's my wardrobe or my countless Spotify playlists (I can't help it).

Relevant courses

I strongly believe in self-improvement. I never settle and I'm always learning new things. Courses are an excellent way to stay updated and explore new areas of knowledge. Staying true to my interdisciplinary background, I have pursued a diverse range of courses:

Google UX Design Professional Certificate – Google (Coursera)
Software and Coding Fundamentals for UX – UX Design Institute
Affordances: Designing Intuitive User Interfaces – IxDF - Interaction Design Foundation
Emotional Design - How to Make Products People Will Love – IxDF - Interaction Design Foundation
Accessibility: How to Design for All – IxDF - Interaction Design Foundation
Get Your Product Used: Adoption and Appropriation – IxDF - Interaction Design Foundation
UX Design for Virtual Reality – IxDF - Interaction Design Foundation
Introduction to Psychology – Yale University (Coursera)
Graphic Design Specialization – California Institute of the Arts (Coursera)
Dynamic UX: Design and Usability – IxDF - Interaction Design Foundation
Al for Designers – IxDF - Interaction Design Foundation

Some of my favourites books

While I read more than just technical books, the deep knowledge offered by certain works is irreplaceable. Here are some books that have profoundly shaped both my professional journey and who I am as a person.

Psychology

Emotional Intelligence – Daniel Goleman
Social Intelligence – Daniel Goleman
Surrounded by idiots – Thomas Erikson
Influence, the Psychology of Persuasion – Robert B. Cialdini
Thinking, Fast and Slow – Daniel Kahneman
The Definitive Book of Body Language – Allan & Barbara Pease
Redesigning Leadership – John Maeda

Design

The design of everyday things – Donald Norman
The Art of Color – Johannes Itten
The Elements of Thypographic Style – Robert Bringhurst
Point line surface – Wassily Kandinsky
Grid system in graphic design – Josef Müller-Brockmann
The Laws of Simplicity – John Maeda
Visual Communication – Bruno Munari
The Layout Book – Gavin Ambrose, Paul Harris