Hi there,
I'm Lorenzo, a Product Designer based in Italy.
Analytical mind and creative soul, with a natural love for smooth processes. Currently open to work. In the meantime I'm keeping a close eye on where AI is going, and playing with it.
Selected projects
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2025–2026
Designing an end-to-end back-office application process for financial services.
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2023
Redesigning UserTesting's Live Conversation interface for smoother interviews.
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2022
Improving the Usability Task experience for UserZoom's participants.
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2025
Managing robots on a lunar colony — my entry for the Designflows 2025 contest
About me
I'm drawn to anything that blends creativity with structure — a user flow or my playlists, a design system or my capsule wardrobe.
It's true, I'm a natural-born designer, but my path wasn't a straight line.
I started digging into design while I was studying building engineering and architecture. I read my way into it: Norman on how things work, Maeda on the discipline of leaving things out, Kahneman on the shortcuts our minds take... That list got long fast.
I graduated, and spent some time working in architecture, engineering and lighting design. Then I left, and burned my boats. Long story short: a few online courses, a lot of self-teaching, and eight months later I landed my first Design job.
Since then, I've worked in a large product organization — shared design systems, cross-functional teams, a lot of stakeholders — and in digital consulting, where each project meant a new domain, a new client, and fast decisions. Those experiences made me an adaptable designer, comfortable working within large teams or carrying a project solo, end-to-end.
Outside work I have so many interests that I finally realised it's just one: being curious. I literally go down rabbit holes. Over the last few years I revolved mainly around DJing, theatre and painting. Two things, though, I can't live without: electronic music and my passion for dressing.